Privacy Policy

Avery Residential Ltd

Effective Date: 15 May 2025

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1. Introduction

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At Avery Residential Ltd ("we", "us", or "our"), we are committed to protecting and respecting your privacy. This policy outlines how we collect, use, store and disclose your personal data in compliance with the UK General Data Protection Regulation (UK GDPR) and other relevant legislation.

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This Privacy Policy applies to landlords, tenants, guarantors, contractors, and all users of our services.

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2. What Personal Data We Collect

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We may collect and process the following personal data:

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• Full name, date of birth, address, contact details

• Employment and income information

• Identification documents (e.g. passport, driver’s licence)

• Biometric data (for identity verification via third-party platforms)

• Financial details (e.g. bank account information, credit history)

• Tenancy history

• Communication records

• Sanctions screening data, including Politically Exposed Person (PEP) status (as required by OFSI regulations effective 14 May 2025)

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3. How We Collect Your Data

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We collect personal data:

 

• Directly from you during the application or onboarding process

• From referencing agencies (e.g. Goodlord)

• Through identity verification and anti-money laundering checks

• From credit reference agencies

• Via electronic communications and forms

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4. Why We Collect Your Data (Lawful Basis)

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We process your personal data for the following purposes:

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• To perform our contractual duties (e.g. tenancy agreements)

• To comply with legal obligations, including OFSI sanctions checks

• For our legitimate interests (e.g. tenancy management, risk mitigation)

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To improve the products and services we provide

Failure to provide certain data may result in us being unable to provide services to you.

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5. Sanctions and PEP Screening

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As of 14 May 2025, UK letting agents are legally required to screen landlords, tenants, and guarantors against UK Government sanctions lists and assess for Politically Exposed Person (PEP) status.

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These checks are conducted:

 

• As part of initial onboarding

• Periodically during the business relationship

• Using secure third-party tools compliant with OFSI guidance

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Data may be shared with relevant government bodies where required by law.

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6. Who We Share Your Data With

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We may share your data with:

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• Referencing and screening providers (e.g. Goodlord)

• Landlords, tenants, or guarantors involved in the same transaction

• Maintenance contractors

• Legal advisors, debt collection agencies, or law enforcement

• Government agencies (e.g. HMRC, OFSI, local councils)

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All third parties are required to process your data securely and in accordance with data protection laws.

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7. Data Storage and Retention

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Your data is stored securely within the UK and/or European Economic Area (EEA).
We retain your data:
- For as long as required to fulfil our legal or contractual obligations
- Typically 6–7 years after the end of a tenancy or client relationship

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8. Your Rights

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You have rights under UK GDPR, including:

 

• Access to your personal data

• Rectification of inaccurate or incomplete data

• Erasure of data, in some circumstances

• Restriction or objection to processing

• Data portability

• The right to lodge a complaint with the Information Commissioner’s Office (ICO)

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To exercise your rights, please contact: compliance@averyresidential.co.uk

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9. Updates to This Policy

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We may update this policy from time to time to reflect changes in legislation or our practices. The latest version will always be available on our website.

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10. Contact Us

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For any queries relating to this policy or how we handle your data, please contact:

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Post to: Avery Residential Ltd
Data Protection Officer Thomas Avery (London)

9 Brighton Terrace, London, SW9 8DJ

 

Data Protection Officer Alexandar Dimitrov (Birmingham)
WeWork, 55 Colmore Row, Birmingham, B3 2AA

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compliance@averyresidential.co.uk

 

This Privacy Policy was last updated on 15 May 2025.